Turn LIVE Video into Real Sales
Live Shopping Strategy, Training, and Activation for Brands and Creators Ready to Convert — Not Just Go Live.
Why Brands and Creators Trust Dawn Chubai
$250M+ in live product sales.
25+ years in broadcast television.
Nearly a decade as a TV Home Shopping Host.
Dawn brings the discipline of television retail to modern Live Shopping — helping brands build repeatable, revenue-driving livestream strategies.
What Is Live Shopping?
Live Shopping — also known as Live Commerce, Livestream Shopping, Video Commerce, or Social Shopping — is a sales strategy that combines live video with real-time purchasing.
Instead of sending traffic to static product pages and hoping they convert, brands use live video to demonstrate products, answer questions, build trust, and guide customers toward confident buying decisions — all while viewers can shop instantly.
Live Shopping integrates directly with eCommerce platforms like Shopify, allowing customers to purchase without leaving the experience.
For brands, it increases engagement and conversion rates.
For creators, it transforms content into commission-generating sales.
At Live Selling School, we teach businesses and on-camera talent how to build Live Shopping into a repeatable sales channel — not a one-off social post.