Turn LIVE Video into Real Sales
Build the strategy, show flow and on-camera skills to engage customers, demonstrate products and convert in real time.
Why Brands and Creators Trust Dawn Chubai
Dawn Chubai brings 25+ years of live television experience and more than $250 million in live sales to the emerging world of Live Commerce. As a Live Shopping strategist, producer and on-camera coach, she helps brands and talent combine sales strategy, compelling content and confident presentation to create Live Shopping experiences that convert.
What Is Live Shopping?
Live Shopping, sometimes referred to as also known as Live Commerce, Livestream Shopping, Live Social Shopping combines live video, product education and e-commerce, allowing brands to demonstrate products, answer questions and guide customers toward purchasing in real time.
Live Shopping technology can integrate with e-commerce platforms such as Shopify, creating a shoppable video experience on a brand's website while also allowing content to be distributed across social channels for additional reach.
Unlike a traditional social livestream, Live Shopping connects content directly to commerce. And the opportunity doesn't have to end when the broadcast does: shoppable replays can continue driving product discovery, engagement and sales after the Live.
At Live Selling School, we help brands and on-camera talent turn Live Shopping and Shoppable Video into a repeatable sales and content strategy - not simply a one-off social post.
How Does Live Shopping Work for Brands?
A brand typically connects Live Shopping technology to its e-commerce store, chooses the products and offers it wants to feature, and creates a live video experience hosted by a founder, employee, creator, ambassador or professional host.
During the livestream, viewers can see products demonstrated, ask questions, interact with the host and access the products being featured. Depending on the technology used, the Live can appear on the brand’s website and be distributed across social channels for additional visibility.
After the broadcast, the video can remain available as a shoppable replay, allowing the content to continue generating product discovery and sales beyond the live audience.
Not every brand is ready to go Live. Shoppable Video can be a strong alternative or starting point, allowing brands to turn product demonstrations, founder content, UGC or social videos into interactive shopping experiences without a live broadcast.
For some brands, it can also be the first step toward a broader Live Commerce strategy.
Live Shopping Starter Kit for Ecommerce Brands
If your store feels like it’s getting traffic but not enough sales… you’re not alone.
Download the FREE Live Shopping Starter Kit and discover:
• What Live Shopping actually is (and why brands are leveraging it)
• The simple tools you need to get started
• How to turn viewers into customers in real time
• Ways to increase engagement, urgency, and conversion
• Common mistakes brands make before their first LIVE
Perfect for Shopify brands, ecommerce businesses, and founders ready to explore a smarter way to sell online.